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Sumary
DonorScape
Identification is the most accurate prospect rating service available
for identifying constituents most likely to make gifts to your
organization. Using custom-built statistical models that
identify
constituents who share the same characteristics of your
organization’s top donors and those with the ability to
increase
their level of support, DonorScape Identification
provides propensity ratings for Major, Planned, and Annual gifts for
each constituent, allowing you to identify and rate prospects with
precision.
Benefits
DonorScape
Identification uses three sources of
information to build models that ensure your
organization
identifies the greatest number of prospects—new prospects you
were not aware of and those with the ability to increase their
level of support.
- Client-supplied constituent
data—such as affiliations, past giving, and other
relationships.
- Up to 20 pieces of externally
obtained demographic and wealth information data—such as age,
estimated household
income, home market value, occupation, length of residence, and
Claritas’ PRIZM codes.
- Historical giving benchmarks
developed from screening more than 50 million giving records to date.
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