The Elusen Corporation

Helping grand visions become great realities.

Brian Lacy and Associates Annual Giving Program Counsel

Contact Us

By phone:
(231) 360-1776

By email:
ajt@elusen.com

By mail:
Andrew J. Thompson
602 Webster Street
Traverse City, MI 49686

Matching Gifts Listserv

Benefits Included:

Strategic Audit
An annual giving review provides an intensive, collaborative examination of your program's historic performance, organization, segment, and media strategies, planning, staffing and budget.

Strategic Plan
We begin with objective, indepth evaluation of your program. The results lead to new strategies to improve your personal solicitation programs, direct mail, telemarketing, in-house appeals, reunion giving, membership drives, Internet applications, and matching-gift strategies.

Staff Training

We provide customized one-on-one annual giving training for staff. Group training is available to strengthen staff or volunteers in gift solicitation, volunteer management, and donor stewardship.

Best Practices Considering Benchmark Research
We collect the most effective annual giving ideas and examples from a network of national and international organizations. We train you in implementing those programs that make the most sense for your organization. To help you set goals and priorities, we research and compare your annual fundraising results with those of your peer institutions.

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