The Elusen Corporation

Includes:
Strategic Audit
An annual giving review provides an intensive, collaborative examination of your program's historic performance, organization, segment, and media strategies, planning, staffing and budget.

Strategic Plan
We begin with objective, indepth evaluation of your program. The results lead to new strategies to improve your personal solicitation programs, direct mail, telemarketing, in-house appeals, reunion giving, membership drives, Internet applications, and matching-gift strategies.

Staff Training
We provide customized one-on-one annual giving training for staff. Group training is available to strengthen staff or volunteers in gift solicitation, volunteer management, and donor stewardship.

Best Practices Considering Benchmark Research
We collect the most effective annual giving ideas and examples from a network of national and international organizations. We train you in implementing those programs that make the most sense for your organization. To help you set goals and priorities, we research and compare your annual fundraising results with those of your peer institutions.

Benefits:

- Help annual giving form effective partnerships with your other advancement programs and build a multi-disciplinary annual giving team.

- Direct the development of a stronger phonathon which can be central to new donor acquisition.

- Design segmentation, tracking, and reporting strategies that seek to meet specific program goals.

- Teach e-solicitation strategies for cultivating, soliciting, and stewarding donors

- Show when and if to use class agents, volunteers and special events within the annual giving